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Blog Archives - Page 4 of 6 -

10

Jul
2015

In Blog

By Ruth

BMW vs. Mercedes: a close race on digital marketing channels

On 10, Jul 2015 | In Blog | By Ruth

An interesting comparison of long-time competitors, BMW and Mercedes-Benz, analyses different aspects of the brands’ digital marketing strategy. This assessment evaluates their brand strategy and performance on various digital marketing channels.

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21

Apr
2015

In Blog

By Ruth

The solution to Google’s algorithm change: one responsive website

On 21, Apr 2015 | In Blog | By Ruth

As of April 21 Google is expanding its use of mobile-friendliness as a ranking signal. This will significantly impact search results, as sites that are not considered “mobile-friendly” by Google’s new system will drop down in ranking.

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19

Feb
2015

In Blog

By Ruth

Why your Website and E-newsletter will beat Facebook Pages

On 19, Feb 2015 | In Blog | By Ruth

Where to focus your online marketing efforts in 2015? Running campaigns on Facebook, Twitter and other social media sites was a priority in recent years and often posed an overwhelming challenge to businesses. This year, a Forbes article by Ewan Spence sheds light on recent developments and their implications.

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