Re-branding. The Jewish Public Library is one of the leading cultural institutions in Montreal – serving a diverse community with a multitude of cultural events. Today the JPL operates in many more languages than the four original ones. The 100th anniversary of the JPL was the right time to refresh and re-brand this multi-facetted institution in a way that will stay true to its origin, yet will reflect its current position within the Montreal community.
Gold Winner of the 2014 Marcom Awards for Branding Refresh
Applications: Branding • Graphic Design • Brochures • Collateral • Exhibits • Signage • Book Publishing
100th Anniversary Campaign
- Pocket Folder
- Fundraising Package
- Facts Sheets + Brochure
- Brochure Cover
- Case Brochure
The JPL is celebrating its centennial in 2014 and is embarking on a fundraising campaign to sustain the future of this iconic institution. As a core tool, CommDesign designed an entire Case for Support consisting of a pocket folder, staggered fact sheets and a fundraising brochure for potential donors. A special calendar was created to highlight the many programs and services the JPL is offering for the past 100 years.
Centenary Exhibit at Bibliothèque et Archives nationales du Québec
As part of the 100th anniversary campaign, CommDesign designed an authentic exhibit that captures a piece of local history. The rare documents and unique photographs on display at BAnQ draw a vivid picture of the multi-cultural role of this institution and its involvement in Montreal society for the past 100 years.
Semi-annual Program Brochures
Apart from traditional library services, the JPL and its Children’s Library offer a vast variety of cultural programs and events. Since 2004, CommDesign has been creating the semi-annual program brochure known for its signature covers – always greatly anticipated by JPL patrons.
Exhibit displays tell the history and evolution of the institution, marking milestones in its development and educating the community.