Lubertex, under the leadership of a younger management, was looking to reposition and modernize its brand of 76 years. The objective was to create a new identity that echoes the fresh luxury of new fashionable product lines, reflects the personal approach to service, special programs, and tailor-made solutions for boutique hotels.
The new logo, tagline, corporate colour palette (aqua), and the generous use of negative space give the new website and corporate literature a clean and airy look and reflect the crisp, high-end linen and spa lines sold to hotels and retailers worldwide. For the Hotel & Restaurant Show (HRI) in Montreal we designed and produced show banners and signage.
Applications: Branding • Graphic Design • Ads • Sales Material • Signage • Web Design