How does one add spark to transformers? For the introduction of a new finger-safe, all black MTS transformer line, CommDesign designed a sophisticated and informative brochure and POP poster – all with a black-tie theme. The juxtaposition of the terms “black-tie” and “transformers” as part of a sleek presentation is unexpected in this industry and calls for attention. The project involved concept development, photo shoot, art direction, and print production.
Applications: Graphic Design • Print