Digital Marketing Archives -

BMW vs. Mercedes: a close race on digital marketing channels

An interesting comparison of long-time competitors, BMW and Mercedes-Benz, analyses different aspects of the brands’ digital marketing strategy. This assessment evaluates their brand strategy and performance on various digital marketing channels.

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Tags | BMW, Brand Management, Brand Responsiveness, Brand Strategy, Digital Marketing, Digital Marketing Channels, e Marketing, Marketing Strategy, Mercedes-Benz, Merdeces, Social Media