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Marketing Strategy Archives -

19

Oct
2016

In Blog
HomePage

By Ruth

Do Millennials travel differently ?

On 19, Oct 2016 | In Blog, HomePage | By Ruth

In our latest blog post, we spoke about what is special and unique to Millennials – their lifestyle, typical preferences, and the reason for these inclinations. We also covered key “to do” steps on the road-map to reaching this audience.

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01

Sep
2016

In Company News
HomePage

By admin

Marketing with (vs. to) Millennials

On 01, Sep 2016 | In Company News, HomePage | By admin

Can you afford to lose out on 80 million prospects? Millennials—also known as Generation Y––are typically defined as the generation born between the early 1980s and the early 2000s

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10

Jul
2015

In Blog

By Ruth

BMW vs. Mercedes: a close race on digital marketing channels

On 10, Jul 2015 | In Blog | By Ruth

An interesting comparison of long-time competitors, BMW and Mercedes-Benz, analyses different aspects of the brands’ digital marketing strategy. This assessment evaluates their brand strategy and performance on various digital marketing channels.

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