10 Sep 6 Reasons Why You Should Start a Newsletter and How to Make it a Success
As social media becomes more saturated and AI influences search results, reaching your core audience gets harder. Newsletters endure because they’re effective! Whether you’re sharing tips, industry news, motivational links, or personal knowledge, email newsletters are a powerful way to connect with and grow your audience.
If you’re a high-profile executive or a solopreneur looking to build a platform, or a business owner eager to explore new revenue streams, you can benefit from launching an email newsletter.
Who should start a newsletter?
The ideal candidates are:
- Those who have a desire to communicate with their audience
- Those who want to build a community
- Those who want to establish expertise and build trust
- Those who want to get to know their audience better
- Those who wish to monetize their efforts
For many newsletter publishers, the benefits are significant—from solidifying their reputation as credible experts to unlocking new business opportunities. Here’s why they dedicate time and resources to growing their email newsletters:
1. Building Personal Relationships
Newsletters offer a more intimate and direct connection than social media. Like receiving a letter in the mail, they encourage deeper, more thoughtful communication with your audience. Some people reply to newsletters and send their thoughts or questions related to how a topic pertains to their particular situation. Opening a door to such conversations can really help to get to know your target audience better.
2. Better Control
Although corporate presence on the appropriate social channels is a “must”, having a large subscribers list has some major advantages. On Facebook only about 2.16% of page followers will see your organic post on their feed, and you have no control on who they are. Posts in any feed are forced to compete for the user’s attention. With a newsletter you have complete control over the recipient list and can further segment it to tailor content. Moreover, when a subscriber opens a newsletter the content has their undivided attention without competing “noise” around. As Google has changed its algorithm, newsletters have become an even more important.
3. Building Trust. Establishing Expertise.
A newsletter enables you to build trust with your audience and establish authority in your field. Putting product-related content to people who’ve never heard of you, is more often than not, a waste of time as they’re not going to buy from you because they don’t know, like, or trust you. Building trust can be even more important when selling certain services (e.g. wealth management, legal advice, educational workshops).
A newsletter allows you to deliver tailored content to your audience based on their interest, location, gender, other products/services they already use and other criteria that can be helpful to your business. Customized content keeps subscribers interested and helps cross-sell products or services to an already receptive audience.
4. Support Revenue
View your newsletter as a reliable ambassador, consistently reminding subscribers of who you are and how you operate. That way, when you have something new to offer or when they need your expertise, you’ll be top of mind. Newsletters are subtle yet effective way to boost revenue by driving website traffic, selling products, or even through paid subscriptions if the content is valuable or specialized enough.
5. Exclusive Access
Reward your newsletter community with early access to important information, promotions, or product launches. This fosters loyalty, makes subscribers feel valued, and allows you to test ideas before a public launch. The intimate setting of an email also lends itself well to building special loyalty and referral programs and nourishing brand advocates.
6. Get Feedback
While you can gather feedback through social media surveys or blog comments, email is by far the easiest way—especially if you offer an incentive or a new program/product. Many of your subscribers already know you, some having been on your list for months or even years.
Your email list is a valuable resource for testing new products, post types, book launches, or even new business ideas. Don’t overlook its potential.
Consistency
Building an email list and loyal subscribers requires marketing—just as you promote your business, you need to promote your newsletter. Consistently publishing at least once a week helps establish a habit with your readers.
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